Chrome Browser PSD Mockup.png


Zumpla is a social recommendation service for all kinds of events. It includes an iphone app and a website.


Project goals

It all started with the idea, that I'm never going to miss a premiere of a movie in theater. I wanted to know about  the date of premiere, plan the visit and be reminded about it. I checked existing apps and, surprisingly, didn't find anything that worked for me. I decided to do the one for myself and share it with others. How could I make it possible?

The answer was to design the app, that allowed people to add events, not only the movie premieres, but also other ones like concerts, parties and meetups, share them, search for something interesting in their neighborhood and get reminders. An Instagram for events.

This app wasn't easy to do and it needed a business model. I had to know, how can I earn money from it at least to cover the expenses.


My role

As a founder and chief designer of this project, I was responsible for market research and transforming the idea to the viable product, designing the application and passing the knowledge to the software development team.


Process highlights

We had a small team and I coordinated my work with others using Atlassian JIRA for planning, Github for managing the design artifacts and Atlassian Confluence for documentation. We had several iterations of research, product design and application prototyping.



research and user testing

On initial stage of the project we performed SWOT analysis of our competitors and conducted a number of surveys among target audience of the project. This research helped us to get better understanding of the user needs and to identify the MVP, that was significantly distinctive from the competition. Later, we verified our ideas with testing of our prototypes on users.

Instruments: FreeMind, Justinmind

User Testing.png

structured documentation

Wiki platforms like Atlassian Confluence are great tools to organize the knowledge in structured way, using hypertext, dynamic tables of content and various navigation structures. We used Confluence to document personas, interaction scenarios and build vocabulary of our project in order to simplify knowledge transfer between designers and developers.

Instruments: Atlassian Confluence, MS Visio.



application design

So now we had the documented information architecture, the next stage was to verify our ideas on wireframe and interactive prototypes and finalize the design in hi-fi graphics.

Instruments: Balsamiq, Sketch, Zeplin


The Challenge

We had a significant time gap between design and software development. It was very easy to lose the critical knowledge about product design and miscommunications could cost days of development. How could I solve this problem?



We created a design system, that helped us to communicate on all stages of the project through different tools and organized our ideas and knowledge into a structure, that was easy to understand and discover. We've built a vocabulary of the terms and set up the navigation between related concepts like scenarios, personas and user interface elements. Together with developers we mapped this structure to the code and streamlined our communication.



We designed the MVP with minimally necessary set of features, identified the target audience for it and discovered possible business models, that allowed monetization in a user-friendly way.

I've completed the application design and delivered product documentation to the development team.