Zumpla is a social recommendation service for all kinds of events. It includes an iphone app and a website.
It all started with the idea, that I'm never going to miss a premiere of a movie in theater. I wanted to know about the date of premiere, plan the visit and be reminded about it. I checked existing apps and, surprisingly, didn't find anything that worked for me. I decided to do the one for myself and share it with others. How could I make it possible?
The answer was to design the app, that allowed people to add events, not only the movie premieres, but also other ones like concerts, parties and meetups, share them, search for something interesting in their neighborhood and get reminders. An Instagram for events.
This app wasn't easy to do and it needed a business model. I had to know, how can I earn money from it at least to cover the expenses.
As a founder and chief designer of this project, I was responsible for market research and transforming the idea to the viable product, designing the application and passing the knowledge to the software development team.
We had a small team and I coordinated my work with others using Atlassian JIRA for planning, Github for managing the design artifacts and Atlassian Confluence for documentation. We had several iterations of research, product design and application prototyping.